Cool Performance | Top-Quality Industry-Leading Racing Simulators

Finest, expert, hand-crafted racing simulators employed by F1 drivers, GT drivers, and competitive professional sim drivers worldwide.

Experience Cool Performance — The Gold Standard of Racing Simulators

Started in 2013 by founder Oliver Norris, Cool Performance was designed to bridge the gap between mass-market home racing simulators and high-tech professional racing team technology. Cool Performance now operates globally as a world-class maker of bespoke racing simulators - supplying custom racing simulator solutions for the world’s elite drivers, athletes, and dedicated enthusiasts across the globe.

With over 1000 professional-grade simulators installed in more than 40 countries, Cool Performance has become the top choice for those seeking the most realistic racing simulator experience available today.

Why a Racing Simulator?

Racing simulators are no longer merely gaming peripherals for sim racing. They are now high-end training equipment for professional drivers and immersive entertainment platforms for motorsport enthusiasts. With industry-leading direct drive racing simulator hardware, motion racing simulators, and extensive bespoke customisation options, Cool Performance simulators offer:

- Unparalleled realism
- Real racing car physics
- Cutting-edge telemetry and data feedback
- Customisable configurations for F1, GT, or fully bespoke classes

Whether for professional racing drivers, esports players, or passionate hobbyists, Cool Performance simulators enable users to develop driving skills without the expense and risks of real-world racing.

Who Uses Cool Performance Simulators?

Cool Performance’s professional racing simulators are trusted by elite athletes, world champions, enthusiasts, and serious sim racers. Many of today’s F1 drivers and GT racing drivers began their careers using Cool Performance simulators.

Among these distinguished pro drivers are Lando Norris and Carlos Sainz, both of whom trained on Cool Performance simulators during their junior years and continue to use the brand’s technology at the pinnacle of motorsport.

From Formula 4, Formula 3, Formula 2, and Le Mans champions to GT3 and GT4 titleholders, Cool Performance’s client list speaks for itself. More information is available in the Drivers section.

Cool Performance simulators are also used by globally renowned brands for corporate events and brand activations, as seen on our racing simulator hire page.

Why F1 Drivers Choose Cool Performance

F1 drivers consistently select Cool Performance not due to sponsorships or marketing arrangements, but because of the proven success of its simulators.

The Formula racing simulator models, developed alongside competitive drivers, provide training platforms unmatched by competitors. Many world-class racers honed their craft on Cool Performance simulators and continue to rely on them for ongoing improvement.

What Sets Cool Performance Apart

100% In-House Manufacturing

Every simulator and simulator cockpit is designed and manufactured entirely in-house. Unlike other brands that rely on mass-produced parts, Cool Performance engineers each component to meet the highest standards of performance and durability in racing simulation.

Advanced Software

Cool Performance uses it's own unique software configuration settings, created from the ground up. This platform offers the most accurate racing simulator experience beyond the race track, enabling global competition preparation.

Best-in-Class Hardware

Cool Performance provides it's on CP-S proprietary hardware components including the CP-S steering wheel, Leo Bodnar steering motor, and CP-S hydraulic pedals sourced brand-new for every client. Free from supplier contract obligations, customers enjoy access to the finest racing simulator technology available.

Lifetime Warranty & Support

All simulators come with a lifetime frame warranty and continuous customer support. No other racing simulator company offers this level of confidence.

Personalised Customisation Options

Cool Performance offers unrivalled bespoke customisation options, allowing clients to create a custom racing simulator tailored to their exact specifications. Whether designing an F1 simulator, GT racing simulator, a completely bespoke simulator, or a full motion simulator rig, Cool Performance delivers a truly personalised experience.

These simulators are not only visually striking but also provide unmatched realism, immersion, and performance.

International Reach

Cool Performance simulators are used and available across the globe. From private owners in New York, Dubai, and London to professional training centres throughout Europe, UK, USA and Asia, Cool Performance’s professional racing simulators are internationally respected.

The brand’s worldwide logistics and customer support network ensures timely delivery and expert service wherever clients are based. Cool Performance also partners with motorsport schools, racing academies, and corporate entertainment venues, showcasing the versatility and premium quality of its simulators.

Esports & Training Benefits

The rapid rise of racing simulator esports has made top-quality simulator setups more essential than ever. Cool Performance proudly has sim racers competing in a number of racing categories.

Key benefits include:

Authentic real-world data for race preparation

Fully customised racing simulator setups

Realistic racing simulator steering wheels and cockpits

Whether racing in an esports series or real-world competitions, Cool Performance simulators offer a decisive competitive edge.

Full Motion Racing Simulators

A full motion simulator can take your experience to the next level. We offer FIA licensed motion from D-BOX, turning any of our simulators into a motion simulator. Full motion simulators create another dimension of realism creating a truly immersive experience. Ask our team about full motion simulators today.

Sim Racing Redifined

We are committed to redefining sim racing. Whilst sim racing has often been associated with gaming and e-sports for fun and casual driving, Cool Performance takes sim racing to new heights. With unmatched realism and authenticity, you aren't just sim racing, your getting the most immersive driving experience possible, without ever having to sit in a car.

Why Sim Racers & Enthusiasts Upgrade to Cool Performance

Many sim racers begin with entry-level equipment. As their skills progress, they seek greater realism, durability, and performance-qualities found in every Cool Performance product.

Upgrading to a direct drive racing simulator with a fully bespoke racing simulator cockpit provides:

- Faster lap times
- Enhanced driver feedback
- Reduced fatigue for extended sessions
- A professional-grade experience closely replicating real-world race cars

Racing Simulators of the Future

As sim racing technology continues to advance, Cool Performance remains at the forefront of sim racing innovation. Future simulators will offer even more realistic graphics, improved driver feedback, and deeper immersion.

Those interested in staying informed about new developments and industry news are encouraged to subscribe to Cool Performance news.

Learn more about Formula driving positions, GT driving positions, sim racing cockpit breakdown, choosing the right screen setup, in depth steering wheel breakdown and more on our dedicated information page.

Racing Simulator Rental

Our range of professional racing simulators are available to rent by visiting our racing simulator rental page. Here you will be able to find information about renting our F1 & GT simulators for whole host of events such as corporate events, brand activations and much more. For full event management, make sure to visit our motorsport events agency page for fully curated motorsport inspired event experiences. Learn more by visiting our rental page for more information about car simulator hire and in particular, F1 racing simulator rental.

Feel the Ultimate Racing Simulator

For drivers seeking the best racing simulator, Cool Performance provides the ultimate sim racing solution. Whether preparing for F1, GT, rally, road, drift, NASCAR or creating the most realistic home racing simulator for premium immersive entertainment, Cool Performance offers unrivalled quality and expertise.

Enquiries regarding custom builds can be made via the Contact page. Begin the journey towards the ultimate driving experience today.