UK's Leading Racing Simulator Provider
F1 Racing Simulator Rental
UK & Worldwide
Top rated by globally renowned brands
Racing Simulator Rental For Corporate & Private Events
Fully Managed
All-in service: logistics, set up, on-site support, insurance and commercial licensing all covered.
Scaled To Your Event
Rent 1 to 20+ simulators with live leaderboards, a full-size F1 show car, pitstop challenges & more, all with custom branding.
Any Car, Any Circuit
Drive F1, GT, NASCAR, IndyCar, Rally, Drift & more at any circuit on earth.





We curate adrenaline fuelled racing experiences that captivate, engage, and leave lasting impressions.
“Cool Performance provided a complete motorsport experience for our corporate event with over 20 simulators, multiple live leaderboards, a custom branded F1 car and even custom race suits. We couldn’t have asked for more.”
Everything Included, From Staffing To Logistics
- Race-Proven Simulators The same equipment used by 10 F1 drivers and thousands of enthusiasts.
- On-Site Support Expert technicians to install, run and manage the experience.
- Delivery & Setup Full logistics, installation and load out always included.
- Insurance & Licensing Public liability insurance included and full commercial software licensing.
From F1 Drivers To Fortune 500 Companies
Cool Performance has the pleasure of working with hundreds of globally renowned brands, delivering impactful brand activations and immersive racing experiences. This includes the likes of KPMG, Cisco, Monster Energy, Cadillac F1 Team and many more.
Cool Performance is the best option in terms of development and accuracy, I arrive at the track fully prepared.
Cool Performance provided a complete motorsport experience for our corporate event with over 20 simulators, multiple live leaderboards, a custom branded F1 car and even custom race suits. We couldn’t have asked for more.
After using Cool Performance for an event in Las Vegas, we used them again for our Hypercar Exhibition in Macau. They blew expectations onboth occaisions.
The simulators from Cool Performance provided a professional grade simulator experience for our Las Vegas Grand Prix VIP hospitality suite, the guests loved it
The custom branding on the sims and leaderboard turned out amazing, seamlessly integrating into our corporate summit in Switzerland.
The simulators were a great part of our activation, drawing the public to explore our stand and providing clients entertainment during our new car launch at Goodwood Festival of Speed.
Our team thoroughly enjoyed the racing experience, it's amazing to hire the same equipment the pros use. We felt like we had just driven an F1 car.
We came to Cool Performance for the most realistic F1 simulator that F1 drivers actually use, for the next generation of motorsport talent to experience
Renting multiple simulators for multiple activations was easy, impactful and engaged people with our brand, with people queuing up round our booth to race on the sims
The simulator was a key part of our corporate summit and the ability to stream laps to multiple screens was exceptional. Cool Performance but a custom solution together for all our requests resulting in a totally immersive event
FEATURED PROJECTS
More Of Our Work
All Event Services
Everything you need to build an unforgettable motorsport experience, fully turnkey and delivered worldwide. Cool Performance can do it all.

Racing Simulators
Backed by over 20 years of motorsport expertise and trusted by more than 250 professional racers. Our rentals are fully turnkey with no special power requirements, running professional titles including F1 25, Assetto Corsa Competizione and iRacing. Choose from a huge range of cars and tracks: F1, GT, Rally, Drift, Classic, IndyCar and NASCAR. Built in-house with premium components like D-BOX motion for a truly authentic experience.

Custom Branding
Make your brand part of the action. We transform every simulator into a moving billboard with full wraps, custom in-game assets, strategic logo placement and seat branding. Guests don't just see your brand, they feel it. It's immersive marketing that drives engagement, excitement and brand recall.

Leaderboards
Add competition and emotion. Sync lap times from multiple simulators onto a branded digital leaderboard, keeping your brand connected to every touchpoint. Leaderboards become a gathering point for crowds to watch and get excited. 'Top Gear' style magnetic boards are also available.

F1 Show Car Hire
A full-size Formula 1 show car wrapped in your branding, the definitive centrepiece for launches, activations and VIP hospitality. A genuine showstopper and the perfect partner to our racing simulators for the full paddock experience.

Phone Racing Game
Keep your crowd engaged with our interactive mobile racing game. Up to 30 participants jump in at once, no downloads, just scan, join and go. Perfect for event queues, intermissions, brand activations and fan zones, turning downtime into competitive fun.

Pitstop Challenge
Put your guests' speed, teamwork and coordination to the test with our Formula One Pit Stop Challenge. A high-energy, interactive attraction that draws spectators and participants alike, and the perfect add-on for our F1 simulator hire. Fast-paced, crowd-pleasing and unforgettable.

Reaction Challenge
Guests test their reflexes against flashing lights and the clock, competing for the quickest time on the leaderboard. Quick to play, highly addictive and a great way to keep guests occupied. Simple to run, fun to play and designed to engage.

Bespoke Solutions
With over 20 years of expertise, we specialise in bespoke packages that reflect your brand's identity and objectives. From fully customised simulator branding to immersive race-day environments, every detail is designed to captivate. We handle everything from concept to completion, so you can focus on making an impact.
Full Custom Branding
Full vinyl wraps, in-game liveries, branded leaderboards and bespoke environments. We turn every simulator into a moving billboard for your brand.

Premium Vinyl Wraps




F1 Show Car
A full-size Formula 1 show car, wrapped in your branding, is the centrepiece that stops guests in their tracks. Available across the USA, UK, Europe and worldwide.
- Full custom liveriesWrapped head to toe in your brand, sponsors and colours.
- Show-stopping presenceA genuine F1-style car that anchors any space or stage.
- Content & photo momentsAn irresistible backdrop for social, press and guest photos.

Live Leaderboards
Turn any activation into a competition: live leaderboards sync lap times across every simulator and crown your fastest guest.
- Live multi-sim syncLap times update across every unit in real time.
- Custom-branded boardsYour logo, colours and sponsors on every screen.
- Choose how you raceTime trial leaderboards, or full grid races with everyone in the same live race.
Race-Proven Racing Simulators
- Same equipment used by 10 F1 and 250+ pro driversImmersive, high-fidelity setups that feel like the real thing. Including Lando Norris, Kimi Antonelli and more.
- Professional grade componentsPro-grade wheels, load-cell pedals, full racing seats and optional D-BOX motion.
- Easy for anyone to driveWith customisable assist levels our simulators are suitable for everyone.
How It Works
From first conversation to post-event reporting, here's how we turn your brief into an unforgettable motorsport experience.
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Consultation
Let us know your needs
We listen to your goals, vision, venue requirements and questions to give the best experience possible.
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Planning
Proposals, technical plan & revisions
A tailored proposal plus a full technical plan covering customisations, power, space and logistics, refined until it's right.
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Logistics & Event Management
We handle logistics and running the simulators
We cover pre and post event logistics, load in, load out and running the simulators on the event day
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Post-event
Metrics & feedback
Full post-event analytics and reporting so you can measure the impact.
Racing Simulators For Every Event
From corporate hospitality to product launches and private parties, here's where our F1 and racing simulator rental makes the biggest impact.
Racing simulators are a natural fit for corporate events, client hospitality and functions: thrilling, competitive and guaranteed to get people talking. Choose relaxed turn-up-and-drive sessions or go all-in with tournaments, live leaderboards and prizes, we do it all or integrate seamlessly into your event and always match your vision.
Experiential marketing and brand activations live or die on interaction, so we put guests physically behind the wheel of your brand. Our simulators are powerful activation platforms: wrap the sims in your company colours and logos, load custom assets into the game and much more.
Standing out on a busy exhibition floor is tough, but racing simulators naturally draw crowds: people see them, get curious, and before you know it there's a queue forming at your stand. They're also a superb custom branding opportunity, wrapped in your colours and logos with your assets loaded into the game.
Turn any fan zone into a must-visit attraction. Head-to-head racing, live leaderboards and big-screen timing keep crowds engaged and queuing, the perfect centrepiece for sporting events, product launches and public activations.
Bring genuine motorsport thrill to festivals and outdoor events. Multi-simulator layouts handle high footfall all day, with custom branding and race formats tailored to your festival and audience.
From city-centre activations to shopping-centre takeovers, racing simulators draw and hold a public crowd like nothing else, fully staffed, safe, and endlessly rewatchable on the live leaderboard.
Unforgettable entertainment for private parties and celebrations. Guests race head to head on the world's great circuits, with the format, branding and prizes built around your occasion.
A talking point your guests won't forget. Our racing simulators add a fun, competitive edge to weddings and receptions, tailored discreetly around your day so everything runs seamlessly.
Rent our F1 and GT simulators as a striking, authentic centrepiece for photoshoots, film and content. Professional-grade equipment with full custom branding options, ready for camera.
Rent the same professional-grade equipment used by the pros and sharpen real pace and consistency. Add our remote driver coaching from former professional drivers to gain that extra edge, from the comfort of your own setup.
Drive Any Car At Any Track
From Formula 1 and GT to NASCAR and IndyCar, pick a discipline to see the simulator events, activations and experiences we run for it. Race the world's greatest circuits, from Silverstone, Monaco and Spa to Monza, Suzuka and the Las Vegas Strip.

F1 Racing Simulator Rental
We bring the full Formula 1 paddock to your event with professional grade F1 simulators, full motion options, live leaderboards and branded fan zones: thrilling, competitive and guaranteed to get people talking. Every sim can be wrapped in your livery and synced to a central results board while guests race head to head on the circuits of the Formula 1 calendar, from Monaco, Silverstone, Spa and Monza to Miami, Circuit of the Americas and the Las Vegas Strip Circuit.
From trade show booths to Grand Prix hospitality, an F1 simulator anchors the room and keeps guests coming back for one more lap. And with the 2026 season adding new venues like Madrid, there has never been a better time to put F1 at the heart of your event. Formula event hire packages scale from a single simulator to a full grid, with staffing and logistics included.

IndyCar Racing Simulator Rental
Run flat out into Turn 1 at the Indianapolis Motor Speedway, hold your nerve in the pack at 230mph, then thread the walls on the streets of Long Beach. Our IndyCar simulator rental puts your guests in the real cars on the real circuits, with the speed, the commitment and the closing laps that make the series what it is.
Perfect for race-weekend activations, fan zones and hospitality: gripping for lifelong IndyCar fans and just as thrilling for first-timers, with live timing screens that keep everyone chasing the top spot.

NASCAR Racing Simulator Rental
Wheel-to-wheel, bumper-to-bumper stock car racing that brings the drama of Daytona, Talladega and Bristol to your event.
Guests join the pack for close-quarters battles, drafting duels and last-lap dashes to the line.
Loud, competitive and endlessly rewatchable on the big-screen leaderboard, it's a crowd favourite for fan engagement.
NASCAR simulator rental is available in the UK, Europe and across the USA.

GT Racing Simulator Rental
For the purists, our GT simulator rental, motion equipped, is built for advanced events: guests race GT3 machinery on the world's great circuits, from Spa, Monza, Bathurst and the Nurburgring to a Le Mans-style twenty-four hour classic. Run stint-based endurance relays with driver swaps and live strategy, multi-round corporate championships, or timed shootouts against the clock: serious formats for audiences who take their racing seriously.
And GT simulator rental isn't just for GT: the same simulators handle Rally, NASCAR, Drift, classic cars and so much more, the ultimate choice for an immersive motorsport experience that goes well beyond F1.

Rally, Drift & More
Beyond the headline series we run WRC rally, Formula Drift, touring cars, hypercars and fully bespoke championships. You can also rent a Formula E simulator for electric-series activations and sustainability-led events.
If it has four wheels and a circuit, we can build the experience around it, all with the same pro-grade simulators, live leaderboards and custom branding.
Tell us your idea and we'll make it happen.
Frequently Asked Rental Questions
Racing simulator rental and F1 simulator hire start from £1,800 / $2,400 per day. Pricing depends on how many simulators you need, your location and the length of hire, so you only pay for what you need. Every event gets a tailored, no-obligation quote, usually within the hour.
If you are comparing F1 simulator hire prices, tell us your dates, location and how many simulators you need and we will quote it properly. Race car simulator rental is priced the same way, per simulator per day, with delivery, setup and staffing included.
No. We hold a dedicated rental fleet inside the USA, so simulators for US events are delivered domestically rather than shipped internationally. There is no transatlantic freight, no customs clearance and no import lead time, and deployment is as fast as any US-based provider.
We run the same arrangement in Europe and the UK, each with its own fleet and its own regional representative and event manager based in that region. Every fleet is built to the same specification in our own workshop, so the equipment and the support are identical wherever you book.
We offer a range of flexible racing sim rental options to suit your needs, from one-day hires to extended monthly durations. Whether it's a high-profile corporate event, a professional photoshoot, or a personal celebration, we have the ideal solution. And if you're looking to rent a sim for more than a couple of months, it's often better value to own one: take a look at our professional racing simulators, built to the same specification we rent.
We recommend booking up to 4 weeks in advance so we can plan logistics, branding and the technical setup properly. That said, we can often accommodate shorter notice depending on simulator availability in your region, so if your event is close, get in touch and we will confirm what is possible.
Absolutely. Our F1 and racing simulators provide an incredible opportunity for bespoke branding. Options include full vinyl wraps, in-game assets, custom seat branding, strategic vinyl placements, visuals and backdrops, and whatever else you can imagine.
We provide a seamless, hassle-free delivery and setup of the simulator, ensuring everything is perfectly in place for your event. Our professional technicians can stay on-site throughout to run and manage the experience.
Our F1 and GT racing simulators are widely regarded as the gold standard in delivering the most immersive and realistic driving experiences. Trusted by 10 F1 drivers and 250+ professional racers, they are built in house using only the highest quality components.
Racing simulator rental is perfect for corporate events, brand activations, trade shows, exhibitions, fan zones, product launches, team building days, private parties, driver training and photoshoots. It is an unforgettable centrepiece for almost any occasion.
Absolutely. Add some competitiveness with a digital leaderboard that automatically syncs lap times across multiple simulators. We also offer 'Top Gear' style magnetic boards to crown your fastest guests.
Yes. We even offer remote driver coaching from former professional drivers, helping you build real pace and consistency from the comfort of your own setup.
Driving simulator hire works exactly the same way for private and residential bookings. If you want to hire a driving simulator for training at home, we deliver, install and collect, and can leave it in place for as long as you need it.
You can hire anywhere from 1 to 20+ professional simulators, F1, GT or both, all networked with live leaderboards for competitive, head-to-head racing across your event.
Yes. We deliver racing simulator rental and F1 simulator hire in over 190 countries, including across the USA (Las Vegas, Miami, Los Angeles, New York, Orlando, Austin and Chicago), the UK (including F1 simulator hire in London), Europe, the Middle East, Asia and Australia. Having delivered over 1,000 simulators internationally, we handle delivery, installation and on-site support as standard, wherever your event is.
Each simulator measures 5'0" to 5'10" long (1.52m to 1.78m, depending on the seat), 1'9" wide (0.53m) and 4'0" high (1.22m). Allow roughly 2m x 1.5m of floor space per simulator once you add room for the driver and guests waiting their turn.
Each simulator draws around 15 amps and runs from a standard wall socket (120V in the USA, 230V in the UK and Europe). For a single simulator that is a normal socket; for multiple simulators we confirm the supply and distribution with your venue in advance. Our team handles the full setup and teardown, and every booking includes a technical plan covering space, power and access.
Yes. Anyone can drive, whatever their age, size or experience. Every simulator runs adjustable assist levels, including traction control, ABS, stability control, automatic gears and a racing line guide, so a first-time driver can get straight into a clean lap while an experienced racer can switch every aid off. We run official titles such as F1 25, which is designed to be picked up in seconds by guests who have never sat in a simulator, alongside Assetto Corsa Competizione and iRacing for those who want something more demanding. Our team picks the game and settings to suit each guest.
Force feedback is adjustable too. Our team turns the wheel strength down for younger drivers and for guests who want a lighter, easier drive, and up for those who want the full F1-grade feel, so children and first-timers are never fighting a heavy wheel.
The seat, pedals and wheel position all adjust to fit each driver, and our on-site team sets every guest up before they go out, so nobody is left working out the controls on their own.
Allow 2 to 4 hours for setup, depending on the number of simulators and the venue. Our fully trained technicians handle the whole install on site, arriving ahead of your schedule so everything is built, tested and running before your first guest arrives. They stay for the duration to run the experience, then handle the teardown and load out. Delivery, installation and de-rig are included in every booking.
Downtime is minimal. We build our simulators ourselves and have been making them since 2013, so the team on site knows every part of the rig and can resolve most things in minutes rather than waiting on a supplier. The same simulators are used by some of the world's top professional drivers, and the feedback we get from them feeds straight back into how the rigs are built and maintained, including the rental fleet. A trained technician stays with your event throughout.
Yes. Our simulators are built with D-BOX motion for a truly immersive feel, and full motion and virtual reality (VR) racing simulator hire is available on request. VR hire for events is a popular add-on for exhibitions, corporate events and parties in both the UK and USA. Tell us about your event and we will recommend the right setup.
VR racing simulator hire is available across the UK, Europe and the USA, and works particularly well for exhibitions and trade stands where floor space is tight.
Everything is included as standard: logistics, delivery, set up, on-site support and insurance, plus custom branding, live leaderboards and optional extras such as a full-size F1 show car and pit-stop challenges.
F1 & Racing Simulator Hire UK & Worldwide
We regularly deliver F1, GT, NASCAR, IndyCar and more racing simulator experiences across the US (New York, LA, Miami, Chicago, Las Vegas & more), throughout Europe (London, Paris, Berlin, Barcelona, Milan & more), and in Asia (Singapore, Hong Kong, Tokyo, Seoul, Dubai & more).
Along with dedicated regional event representatives, we also have dedicated regional simulator fleets, that are stored across the USA, UK and Europe, providing seamless logistics for our most popular regions.
We also frequently travel for one-off activations and multi-city tours, so contact us for racing simulator hire and F1 simulator rental anywhere in the world.
F1 simulator hire and racing simulator rental across the United Kingdom and Europe, from product launches to exhibition stands. Regular corporate event entertainment in London, Silverstone, Goodwood, Manchester, Birmingham, Paris, Berlin, Munich, Barcelona, Madrid, Milan, Amsterdam and Geneva, covering the UK, France, Germany, Spain, Italy, the Netherlands, Belgium, Switzerland and Portugal. We hold a dedicated fleet of simulators in the UK and Europe, so your event is supplied from stock already in the region rather than shipped in.
Racing simulator rental across the USA, Canada and Mexico for corporate events, trade shows and brand activations. We regularly deliver F1 simulator hire on the Las Vegas Strip and at major conventions such as CES, SEMA and the Las Vegas Convention Center. Popular cities include Las Vegas, Miami, Los Angeles, New York City, Orlando, Austin, Chicago, Dallas, Houston, San Francisco, Atlanta and Toronto. We hold a dedicated fleet of simulators in the USA, so your event is supplied from stock already in the country rather than shipped in.
Racing simulator rental for exhibitions, corporate hospitality and brand activations across the Gulf. F1 simulator hire in Dubai, Abu Dhabi, Riyadh, Jeddah, Doha, Kuwait City, Manama and Muscat, serving the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman.
Professional racing simulator hire for trade shows and corporate events across Asia. F1 simulator rental in Singapore, Hong Kong, Tokyo, Seoul, Shanghai, Bangkok, Kuala Lumpur, Mumbai and Ho Chi Minh City, covering Singapore, Japan, South Korea, China, Thailand, Malaysia, India and Vietnam.
Racing simulator rental and F1 simulator hire for corporate event entertainment across Australia and New Zealand, including Sydney, Melbourne, Brisbane, Perth, Adelaide, Auckland and Wellington, spanning New South Wales, Victoria, Queensland, Western Australia, South Australia and Tasmania.
F1 simulator hire and racing simulator rental for activations and corporate events across Africa. Cities include Johannesburg, Cape Town, Lagos, Nairobi, Cairo and Casablanca, serving South Africa, Nigeria, Kenya, Egypt and Morocco.
Racing simulator rental and F1 simulator hire for brand activations and corporate events across South America. Cities include Sao Paulo, Rio de Janeiro, Buenos Aires, Santiago, Bogota and Lima, serving Brazil, Argentina, Chile, Colombia and Peru.
Why Choose Cool Performance Simulator Rental
For many years, we have had the privilege of working with globally renowned brands, helping them maximise the potential of our professional F1 racing simulator rental across a wide range of corporate events, brand activations, and commercial projects.
From F1 simulator hire in London to racing simulator rental across the USA and Europe, with full motion and VR racing simulator options available, we deliver the complete F1 simulator experience wherever your event takes place.
Our 20+ years of expertise allows us to advise and guide you throughout the process, ensuring you achieve the highest quality racing simulator experiences.
With extensive experience in driving simulator rental, F1 and racing simulator hire, event entertainment, and custom-branded solutions across various industries, we offer a wealth of ideas, customisable features, and tailored branding solutions to meet your specific needs. Let us help you take your event or occasion to the next level.
| What you get | Cool Performance | Typical rental provider |
|---|---|---|
| Same equipment used by F1 drivers and 250+ professional racers | Yes | No |
| Fully trained staff on site for the whole event | Yes | No |
| Full commercial software licensing included | Yes | NoOften unlicensed |
| Public liability insurance included | Yes | NoOften not included |
| Delivery, setup and load-out included | Yes | NoUsually billed extra |
| Simulators built in-house, not off-the-shelf rigs | Yes | No |
| Built around the experience, not the lowest cost | Yes | NoOften built for maximum margin |
| Dedicated regional simulator fleets | Yes | NoOften flown in with customs charges |
Read more about Cool Performance
Professional Grade Racing Simulator Rental
As trusted by over 250 professional drivers, you can be assured we only use the highest quality components, made in house. Just like F1 teams, we perfect every single part. Each component is studied, refined, and tested. If it doesn't meet our exacting standards, it doesn't make the cut. At Cool Performance, we bring the same elite mindset used at the highest level of motorsport to every racing simulator we build.
Whether you are looking for car simulator hire for a showroom, racing car simulator hire for a track day, or car racing simulator hire for a corporate event, the same race-proven hardware goes out on every booking. Formula event rental is available worldwide, and every racing sim rental includes delivery, setup, on-site technicians and de-rig. For larger builds we also handle the whole production through our motorsport event agency.
Dedicated Regional Rental Fleets And Representatives
Cool Performance operates dedicated rental fleets inside the USA, Europe and the UK. Simulators for a US event are delivered from our US fleet domestically: no transatlantic freight, no customs clearance and no import delay in your event schedule. Lead times and deployment match any domestic provider, and the same is true for events in Europe and the UK.
Each region also has its own dedicated representative and event manager, based in that region and working in your time zone. They handle planning, venue liaison, load-in and on-site delivery from the first enquiry through to de-rig, so support is local rather than routed back through another country.
We manufacture every simulator ourselves, and each regional fleet is built to the same specification, so the equipment in Las Vegas is identical to the equipment at Silverstone.
How We Work
We keep things flexible. Need racing simulator hire for a single day? No problem. Running a week-long exhibition? We've got you covered. Long-term driving simulator rental? For sure, let's get your project started. Whether you need to hire 1 F1 simulator or 100 GT simulators, Cool Performance is the place to go.
Our team can handle the set up if you require, providing support throughout the event, and pack-down. You focus on your guests, we'll make sure everything runs smoothly.
Every booking is mobile racing simulator hire in the true sense: the rigs travel to you, are built on site and taken away afterwards. Sim racing rental works for a single afternoon or a season of events.
Racing Simulator Rental Pricing
Professional racing simulator rental starts from £1,800 / $2,400 per day. Every quote is tailored to your event, the number of simulators, your location and the hire duration, so you only pay for what you need. Whether you need short-term or long-term driving simulator rental, get a fast, no-obligation quote for your event.
Trusted by Over 100 Global Brands and F1 Drivers
Cool Performance is trusted by over 100 globally renowned brands, F1 teams and 10 F1 drivers, with a 5-star track record across corporate events, brand activations, trade shows and private hire.
We deliver motorsport activations for brands, agencies and teams worldwide, from Formula 1 simulator hire at Grands Prix to multi-week exhibition stands.
Custom Branding · Leaderboards · F1 Show Car







