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A Formula 1 race car displayed in a convention hall, with multiple racing simulators and large leaderboard screens in the background under dramatic overhead lighting. All supplied by Cool Performance simulator rental

UK's Leading Racing Simulator Provider

F1 Racing Simulator Rental
UK & Worldwide

Hire 1-20+ racing simulatorsCustom branding & live leaderboardsFull-size F1 show car & activities

Top rated by globally renowned brands

Corporate EventsTrade ShowsBrand ActivationsFan ZonesPrivate HireDriver TrainingProduct Launches+ More
Corporate EventsPrivate RentalFull Event Management

Racing Simulator Rental For Corporate & Private Events

  • Fully Managed

    All-in service: logistics, set up, on-site support, insurance and commercial licensing all covered.

  • Scaled To Your Event

    Rent 1 to 20+ simulators with live leaderboards, a full-size F1 show car, pitstop challenges & more, all with custom branding.

  • Any Car, Any Circuit

    Drive F1, GT, NASCAR, IndyCar, Rally, Drift & more at any circuit on earth.

Our Event Showreel
F1NASCARIndyCarWRC RallyFormula DriftSupercars

We curate adrenaline fuelled racing experiences that captivate, engage, and leave lasting impressions.

“Cool Performance provided a complete motorsport experience for our corporate event with over 20 simulators, multiple live leaderboards, a custom branded F1 car and even custom race suits. We couldn’t have asked for more.”

1M+Laps Raced
200+Global Events
25M+Impressions
10F1 Drivers
192Countries
20+Years Experience

Everything Included, From Staffing To Logistics

  • Race-Proven Simulators The same equipment used by 10 F1 drivers and thousands of enthusiasts.
  • On-Site Support Expert technicians to install, run and manage the experience.
  • Delivery & Setup Full logistics, installation and load out always included.
  • Insurance & Licensing Public liability insurance included and full commercial software licensing.

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What Our Clients Say

From F1 Drivers To Fortune 500 Companies

Cool Performance has the pleasure of working with hundreds of globally renowned brands, delivering impactful brand activations and immersive racing experiences. This includes the likes of KPMG, Cisco, Monster Energy, Cadillac F1 Team and many more.

Rated 5 out of 5
Cool Performance is the best option in terms of development and accuracy, I arrive at the track fully prepared.
Lando Norris 2025 F1 World Champion
Rated 5 out of 5
Cool Performance provided a complete motorsport experience for our corporate event with over 20 simulators, multiple live leaderboards, a custom branded F1 car and even custom race suits. We couldn’t have asked for more.
PC Anonymous Private Corporate Client
Rated 5 out of 5
After using Cool Performance for an event in Las Vegas, we used them again for our Hypercar Exhibition in Macau. They blew expectations onboth occaisions.
Wynn Resorts Luxury Resorts & Casinos
Rated 5 out of 5
The simulators from Cool Performance provided a professional grade simulator experience for our Las Vegas Grand Prix VIP hospitality suite, the guests loved it
McLaren F1 Formula One Team
Rated 5 out of 5
The custom branding on the sims and leaderboard turned out amazing, seamlessly integrating into our corporate summit in Switzerland.
KitKat Official F1 Sponsor
Rated 5 out of 5
The simulators were a great part of our activation, drawing the public to explore our stand and providing clients entertainment during our new car launch at Goodwood Festival of Speed.
Lanzante LTD Hypercar Builder
Rated 5 out of 5
Our team thoroughly enjoyed the racing experience, it's amazing to hire the same equipment the pros use. We felt like we had just driven an F1 car.
Monster Energy Renowned Energy Drink Brand
Rated 5 out of 5
We came to Cool Performance for the most realistic F1 simulator that F1 drivers actually use, for the next generation of motorsport talent to experience
FIA Swedish World Karting Championship
Rated 5 out of 5
Renting multiple simulators for multiple activations was easy, impactful and engaged people with our brand, with people queuing up round our booth to race on the sims
Cadillac F1 Formula One Team
Rated 5 out of 5
The simulator was a key part of our corporate summit and the ability to stream laps to multiple screens was exceptional. Cool Performance but a custom solution together for all our requests resulting in a totally immersive event
KPMG Fortune 500 Company

More Of Our Work

  • KPMGCorporate summitLas Vegas, USA
  • Ferrari, F1 racing simulator event by Cool Performance
    FerrariDealership engagement eventUnited Kingdom
  • WhatnotLive streamed brand activationChicago, USA
  • McLaren F1 TeamVIP hospitalityLas Vegas, USA
  • Wynn ResortsHypercar ExhibitionWynn Palace, Macau
  • General MotorsTrack side IndyCar brand activationAustin, USA
  • Cadillac F1 TeamF1 team activation and car launchDetroit, USA
  • Kit Kat, F1 racing simulator event by Cool Performance
    Kit KatCorporate event entertainmentVevey, Switzerland
  • Tumi x Lando NorrisContent creationMonaco
  • Velo, F1 racing simulator event by Cool Performance
    VeloCommercial photoshootLondon, UK
  • FIA World Kart ChampsTrackside entertainmentSweden
  • AutosportPublic event & trade showLondon, UK
  • CiscoGrand Prix hospitalitySilverstone, UK
  • Lanzante LTDVIP hospitality & public time trialGoodwood, UK
  • LN x Monster EnergySilverstone F1 with Monster EnergySilverstone, UK
  • England Football Team, F1 racing simulator event by Cool Performance
    England Football TeamPre-season entertainmentSt George's Park, UK
  • Private Events & MoreFrom private parties to product launchesWorldwide
From Pro Grade Simulators To F1 Show Cars

All Event Services

Everything you need to build an unforgettable motorsport experience, fully turnkey and delivered worldwide. Cool Performance can do it all.

Private coroporate event using cool performance F1 Show car and racing simulators

F1 Show Car

A full-size Formula 1 show car, wrapped in your branding, is the centrepiece that stops guests in their tracks. Available across the USA, UK, Europe and worldwide.

  • Full custom liveriesWrapped head to toe in your brand, sponsors and colours.
  • Show-stopping presenceA genuine F1-style car that anchors any space or stage.
  • Content & photo momentsAn irresistible backdrop for social, press and guest photos.
Enquire about the show car
Custom branded live leaderboard and racing simulators for Whatnot at a Cool Performance racing simulator event with a complelty bespoke branded environment

Live Leaderboards

Turn any activation into a competition: live leaderboards sync lap times across every simulator and crown your fastest guest.

  • Live multi-sim syncLap times update across every unit in real time.
  • Custom-branded boardsYour logo, colours and sponsors on every screen.
  • Choose how you raceTime trial leaderboards, or full grid races with everyone in the same live race.

Race-Proven Racing Simulators

  • Same equipment used by 10 F1 and 250+ pro driversImmersive, high-fidelity setups that feel like the real thing. Including Lando Norris, Kimi Antonelli and more.
  • Professional grade componentsPro-grade wheels, load-cell pedals, full racing seats and optional D-BOX motion.
  • Easy for anyone to driveWith customisable assist levels our simulators are suitable for everyone.
View Our Drivers
Our Process

How It Works

From first conversation to post-event reporting, here's how we turn your brief into an unforgettable motorsport experience.

  1. Consultation

    Let us know your needs

    We listen to your goals, vision, venue requirements and questions to give the best experience possible.

  2. Planning

    Proposals, technical plan & revisions

    A tailored proposal plus a full technical plan covering customisations, power, space and logistics, refined until it's right.

  3. Logistics & Event Management

    We handle logistics and running the simulators

    We cover pre and post event logistics, load in, load out and running the simulators on the event day

  4. Post-event

    Metrics & feedback

    Full post-event analytics and reporting so you can measure the impact.

Events We Cover

Racing Simulators For Every Event

From corporate hospitality to product launches and private parties, here's where our F1 and racing simulator rental makes the biggest impact.

Drive Any Car At Any Track

From Formula 1 and GT to NASCAR and IndyCar, pick a discipline to see the simulator events, activations and experiences we run for it. Race the world's greatest circuits, from Silverstone, Monaco and Spa to Monza, Suzuka and the Las Vegas Strip.

F1 Racing Simulator Rental — Cool Performance racing simulator events

F1 Racing Simulator Rental

We bring the full Formula 1 paddock to your event with professional grade F1 simulators, full motion options, live leaderboards and branded fan zones: thrilling, competitive and guaranteed to get people talking. Every sim can be wrapped in your livery and synced to a central results board while guests race head to head on the circuits of the Formula 1 calendar, from Monaco, Silverstone, Spa and Monza to Miami, Circuit of the Americas and the Las Vegas Strip Circuit.

From trade show booths to Grand Prix hospitality, an F1 simulator anchors the room and keeps guests coming back for one more lap. And with the 2026 season adding new venues like Madrid, there has never been a better time to put F1 at the heart of your event. Formula event hire packages scale from a single simulator to a full grid, with staffing and logistics included.

FAQ

Frequently Asked Rental Questions

Racing simulator rental and F1 simulator hire start from £1,800 / $2,400 per day. Pricing depends on how many simulators you need, your location and the length of hire, so you only pay for what you need. Every event gets a tailored, no-obligation quote, usually within the hour.

If you are comparing F1 simulator hire prices, tell us your dates, location and how many simulators you need and we will quote it properly. Race car simulator rental is priced the same way, per simulator per day, with delivery, setup and staffing included.

No. We hold a dedicated rental fleet inside the USA, so simulators for US events are delivered domestically rather than shipped internationally. There is no transatlantic freight, no customs clearance and no import lead time, and deployment is as fast as any US-based provider.

We run the same arrangement in Europe and the UK, each with its own fleet and its own regional representative and event manager based in that region. Every fleet is built to the same specification in our own workshop, so the equipment and the support are identical wherever you book.

We offer a range of flexible racing sim rental options to suit your needs, from one-day hires to extended monthly durations. Whether it's a high-profile corporate event, a professional photoshoot, or a personal celebration, we have the ideal solution. And if you're looking to rent a sim for more than a couple of months, it's often better value to own one: take a look at our professional racing simulators, built to the same specification we rent.

We recommend booking up to 4 weeks in advance so we can plan logistics, branding and the technical setup properly. That said, we can often accommodate shorter notice depending on simulator availability in your region, so if your event is close, get in touch and we will confirm what is possible.

Absolutely. Our F1 and racing simulators provide an incredible opportunity for bespoke branding. Options include full vinyl wraps, in-game assets, custom seat branding, strategic vinyl placements, visuals and backdrops, and whatever else you can imagine.

We provide a seamless, hassle-free delivery and setup of the simulator, ensuring everything is perfectly in place for your event. Our professional technicians can stay on-site throughout to run and manage the experience.

Our F1 and GT racing simulators are widely regarded as the gold standard in delivering the most immersive and realistic driving experiences. Trusted by 10 F1 drivers and 250+ professional racers, they are built in house using only the highest quality components.

Racing simulator rental is perfect for corporate events, brand activations, trade shows, exhibitions, fan zones, product launches, team building days, private parties, driver training and photoshoots. It is an unforgettable centrepiece for almost any occasion.

Absolutely. Add some competitiveness with a digital leaderboard that automatically syncs lap times across multiple simulators. We also offer 'Top Gear' style magnetic boards to crown your fastest guests.

Yes. We even offer remote driver coaching from former professional drivers, helping you build real pace and consistency from the comfort of your own setup.

Driving simulator hire works exactly the same way for private and residential bookings. If you want to hire a driving simulator for training at home, we deliver, install and collect, and can leave it in place for as long as you need it.

You can hire anywhere from 1 to 20+ professional simulators, F1, GT or both, all networked with live leaderboards for competitive, head-to-head racing across your event.

Yes. We deliver racing simulator rental and F1 simulator hire in over 190 countries, including across the USA (Las Vegas, Miami, Los Angeles, New York, Orlando, Austin and Chicago), the UK (including F1 simulator hire in London), Europe, the Middle East, Asia and Australia. Having delivered over 1,000 simulators internationally, we handle delivery, installation and on-site support as standard, wherever your event is.

Each simulator measures 5'0" to 5'10" long (1.52m to 1.78m, depending on the seat), 1'9" wide (0.53m) and 4'0" high (1.22m). Allow roughly 2m x 1.5m of floor space per simulator once you add room for the driver and guests waiting their turn.

Each simulator draws around 15 amps and runs from a standard wall socket (120V in the USA, 230V in the UK and Europe). For a single simulator that is a normal socket; for multiple simulators we confirm the supply and distribution with your venue in advance. Our team handles the full setup and teardown, and every booking includes a technical plan covering space, power and access.

Yes. Anyone can drive, whatever their age, size or experience. Every simulator runs adjustable assist levels, including traction control, ABS, stability control, automatic gears and a racing line guide, so a first-time driver can get straight into a clean lap while an experienced racer can switch every aid off. We run official titles such as F1 25, which is designed to be picked up in seconds by guests who have never sat in a simulator, alongside Assetto Corsa Competizione and iRacing for those who want something more demanding. Our team picks the game and settings to suit each guest.

Force feedback is adjustable too. Our team turns the wheel strength down for younger drivers and for guests who want a lighter, easier drive, and up for those who want the full F1-grade feel, so children and first-timers are never fighting a heavy wheel.

The seat, pedals and wheel position all adjust to fit each driver, and our on-site team sets every guest up before they go out, so nobody is left working out the controls on their own.

Allow 2 to 4 hours for setup, depending on the number of simulators and the venue. Our fully trained technicians handle the whole install on site, arriving ahead of your schedule so everything is built, tested and running before your first guest arrives. They stay for the duration to run the experience, then handle the teardown and load out. Delivery, installation and de-rig are included in every booking.

Downtime is minimal. We build our simulators ourselves and have been making them since 2013, so the team on site knows every part of the rig and can resolve most things in minutes rather than waiting on a supplier. The same simulators are used by some of the world's top professional drivers, and the feedback we get from them feeds straight back into how the rigs are built and maintained, including the rental fleet. A trained technician stays with your event throughout.

Yes. Our simulators are built with D-BOX motion for a truly immersive feel, and full motion and virtual reality (VR) racing simulator hire is available on request. VR hire for events is a popular add-on for exhibitions, corporate events and parties in both the UK and USA. Tell us about your event and we will recommend the right setup.

VR racing simulator hire is available across the UK, Europe and the USA, and works particularly well for exhibitions and trade stands where floor space is tight.

Everything is included as standard: logistics, delivery, set up, on-site support and insurance, plus custom branding, live leaderboards and optional extras such as a full-size F1 show car and pit-stop challenges.

Global Coverage

F1 & Racing Simulator Hire UK & Worldwide

We regularly deliver F1, GT, NASCAR, IndyCar and more racing simulator experiences across the US (New York, LA, Miami, Chicago, Las Vegas & more), throughout Europe (London, Paris, Berlin, Barcelona, Milan & more), and in Asia (Singapore, Hong Kong, Tokyo, Seoul, Dubai & more).

Along with dedicated regional event representatives, we also have dedicated regional simulator fleets, that are stored across the USA, UK and Europe, providing seamless logistics for our most popular regions.

We also frequently travel for one-off activations and multi-city tours, so contact us for racing simulator hire and F1 simulator rental anywhere in the world.

Why Choose Cool Performance Simulator Rental

For many years, we have had the privilege of working with globally renowned brands, helping them maximise the potential of our professional F1 racing simulator rental across a wide range of corporate events, brand activations, and commercial projects.

From F1 simulator hire in London to racing simulator rental across the USA and Europe, with full motion and VR racing simulator options available, we deliver the complete F1 simulator experience wherever your event takes place.

Our 20+ years of expertise allows us to advise and guide you throughout the process, ensuring you achieve the highest quality racing simulator experiences.

With extensive experience in driving simulator rental, F1 and racing simulator hire, event entertainment, and custom-branded solutions across various industries, we offer a wealth of ideas, customisable features, and tailored branding solutions to meet your specific needs. Let us help you take your event or occasion to the next level.

What you get Cool Performance Typical rental provider
Same equipment used by F1 drivers and 250+ professional racersYesNo
Fully trained staff on site for the whole eventYesNo
Full commercial software licensing includedYesNoOften unlicensed
Public liability insurance includedYesNoOften not included
Delivery, setup and load-out includedYesNoUsually billed extra
Simulators built in-house, not off-the-shelf rigsYesNo
Built around the experience, not the lowest costYesNoOften built for maximum margin
Dedicated regional simulator fleetsYesNoOften flown in with customs charges
Read more about Cool Performance

Professional Grade Racing Simulator Rental

As trusted by over 250 professional drivers, you can be assured we only use the highest quality components, made in house. Just like F1 teams, we perfect every single part. Each component is studied, refined, and tested. If it doesn't meet our exacting standards, it doesn't make the cut. At Cool Performance, we bring the same elite mindset used at the highest level of motorsport to every racing simulator we build.

Whether you are looking for car simulator hire for a showroom, racing car simulator hire for a track day, or car racing simulator hire for a corporate event, the same race-proven hardware goes out on every booking. Formula event rental is available worldwide, and every racing sim rental includes delivery, setup, on-site technicians and de-rig. For larger builds we also handle the whole production through our motorsport event agency.

Dedicated Regional Rental Fleets And Representatives

Cool Performance operates dedicated rental fleets inside the USA, Europe and the UK. Simulators for a US event are delivered from our US fleet domestically: no transatlantic freight, no customs clearance and no import delay in your event schedule. Lead times and deployment match any domestic provider, and the same is true for events in Europe and the UK.

Each region also has its own dedicated representative and event manager, based in that region and working in your time zone. They handle planning, venue liaison, load-in and on-site delivery from the first enquiry through to de-rig, so support is local rather than routed back through another country.

We manufacture every simulator ourselves, and each regional fleet is built to the same specification, so the equipment in Las Vegas is identical to the equipment at Silverstone.

How We Work

We keep things flexible. Need racing simulator hire for a single day? No problem. Running a week-long exhibition? We've got you covered. Long-term driving simulator rental? For sure, let's get your project started. Whether you need to hire 1 F1 simulator or 100 GT simulators, Cool Performance is the place to go.

Our team can handle the set up if you require, providing support throughout the event, and pack-down. You focus on your guests, we'll make sure everything runs smoothly.

Every booking is mobile racing simulator hire in the true sense: the rigs travel to you, are built on site and taken away afterwards. Sim racing rental works for a single afternoon or a season of events.

Racing Simulator Rental Pricing

Professional racing simulator rental starts from £1,800 / $2,400 per day. Every quote is tailored to your event, the number of simulators, your location and the hire duration, so you only pay for what you need. Whether you need short-term or long-term driving simulator rental, get a fast, no-obligation quote for your event.

Trusted by Over 100 Global Brands and F1 Drivers

Cool Performance is trusted by over 100 globally renowned brands, F1 teams and 10 F1 drivers, with a 5-star track record across corporate events, brand activations, trade shows and private hire.

We deliver motorsport activations for brands, agencies and teams worldwide, from Formula 1 simulator hire at Grands Prix to multi-week exhibition stands.

Let's build something they'll remember.

Get Your Quote

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PREMIUM RACING SIMULATORS FOR EVENTS

Custom Branding · Leaderboards · F1 Show Car