Born to race
The Cool Performance Journey
Founded in 2013, Cool Performance set out with a single mission: to redefine the world of sim racing. Today, Cool Performance designs, develops, and manufactures world-class racing simulators for customers worldwide, combining cutting-edge technology with unparalleled craftsmanship.
Its exclusive client base includes 9 Formula one drivers, more than 250 professional racers, and over 1,000 simulators delivered to date. Cool Performance not only supplies industry-leading hardware but also provides expert technical support and bespoke driver coaching, helping racers at every level achieve peak performance.
Our mission is to redefine sim racing by creating the most authentic and immersive racing simulators available.
The Team
Oliver Norris - CEO
Oliver raced in motorsport for 8 years from go-karting to Formula racing, working alongside his brother, Lando Norris, to support his progression into Formula One.
The development of the Formula Pro racing simulator was a key part of Lando’s journey to F1, and it remains an essential training tool he uses today. Over the years, Oliver has collaborated with some of the most renowned names in motorsport, gathering valuable feedback to fuel the innovation behind our racer-bred simulators.”
Adrian Quaife-Hobbs - Development Lead
Adrian, the Head of Simulator Development and Manufacturing brings a legacy of engineering heritage from the renowned Quaife Engineering family, known for their precision differentials used by automotive giants like Ford and Maserati.
With over a decade of racing experience up to him racing in GP2, Adrian combines his deep understanding of car dynamics with a strong engineering background to create simulators that deliver unmatched performance.
The Cool Performance way
Designed. Developed. Hand-Built.
Cool Performance holds a unique position in the racing simulation market, backed by over 20 years of motorsport expertise and trusted by more than 250 professional racers who own and train with Cool Performance simulators.
Design
Our simulators have been meticulously crafted over the past decade, with every detail designed from the ground up. Each element is unique to Cool Performance, and you won’t find anything else like it anywhere else.
For the last 10 years, we’ve relentlessly innovated, driven by a passion for both quality and aesthetics. When creating a simulator, we work closely with our clients to deliver a personalised experience that’s perfectly suited to their needs. Our bespoke customisation service allows you to fully tailor your simulator to your dream specification, ensuring we can create the perfect simulator just for you.
Build
At Cool Performance, we design and manufacture every one of our high-performance racing simulators in-house at our cutting-edge workshop at Quaife Engineering in Kent.
Unlike many others, we oversee the entire process, allowing us to craft each racing cockpit entirely bespoke from the ground up, with every component tailored to our exacting standards. We use only the finest materials available, ensuring that quality remains our top priority. If you’re looking for a budget simulator, unfortunately, we’re not the right fit. We’ll never compromise on excellence for the sake of price.
Configure
As well as our simulator being able to work with all popular simulation software we can also offer custom car models with them and that have been developed over the course of years to create the best car models on the market at the moment. All of the cars have accurately modelled suspension geometry, tyres, power curves, setups, dampers, gear ratios etc.
The cars have been tested so that they all react exactly the same as in real life and are adjusted in the same way; this is the best way to use a simulator as it opens up a completely new level of simulator preparation previously reserved for a select few. Our simulator is used every day by top professional teams from Formula 4 up to F2 where the accuracy is such that they will compare our simulator data against real data to coach their drivers.
We have personally developed the cars completely in-house and are only available when you purchase a simulator off of us so you know you will have something truly unique and exclusive. We also have a remote coaching service that is available with our software; we can provide you with data created by a professional driver, we are also able to provide you with a full report on your driving and what you need to do to improve and most importantly how. So effectively you can have professional coaching from the comfort of your own home.
The Workshop
Every simulator is meticulously assembled by hand, ensuring complete control over the quality of every component and that it meets the highest standards of performance and craftsmanship.
