

About Cool Performance
Designed & Built in the UK 🇬🇧
Founded in 2013 we started with one mission: to redefine the world of sim racing.
We deliver world-class racing simulators, expert support, and professional driving coaching to drivers across the globe. Our repertoire includes 8 F1 drivers, over 250 professional racers, and 1000+ simulators sold to date.
Our mission is to redefine sim racing by delivering the most authentic and immersive racing simulators available.
Our Team

Oliver Norris - CEO
Oliver raced in motorsport for 8 years from go-karting to Formula racing, working alongside his brother, Lando Norris, to support his progression into Formula One.
The development of our Formula Pro racing simulator was a key part of Lando’s journey to F1, and it remains an essential training tool he uses today. Over the years, Oliver has collaborated with some of the most renowned names in motorsport, gathering valuable feedback to fuel the innovation behind our racer-bred simulators.”

Adrian Quaife-Hobbs - Development Lead
Adrian, our Head of Simulator Development and Manufacturing, brings a legacy of engineering heritage from the renowned Quaife Engineering family, known for their precision differentials used by automotive giants like Ford and Maserati.
With over a decade of racing experience up to him racing in GP2, Adrian combines his deep understanding of car dynamics with a strong engineering background to create simulators that deliver unmatched performance.
The Cool Performance way
What makes us different
Cool Performance is the only racing simulator producer with over 20 years of real motorsport expertise and a roster of 250+ professional racers using our simulators.

Design
Our simulators have been meticulously crafted over the past decade, with every detail designed from the ground up. Each element is unique to Cool Performance, and you won’t find anything else like it anywhere else.
For the last 10 years, we’ve relentlessly innovated, driven by a passion for both quality and aesthetics. When creating a simulator, we work closely with our clients to deliver a personalised experience that’s perfectly suited to their needs. Our bespoke customisation service allows you to fully tailor your simulator to your dream specification, ensuring we can create the perfect simulator just for you.

Build
At Cool Performance, we design and manufacture every one of our high-performance racing simulators in-house at our cutting-edge workshop at Quaife Engineering in Kent.
Unlike many others, we oversee the entire process, allowing us to craft each racing cockpit entirely bespoke from the ground up, with every component tailored to our exacting standards. We use only the finest materials available, ensuring that quality remains our top priority. If you’re looking for a budget simulator, unfortunately, we’re not the right fit. We’ll never compromise on excellence for the sake of price.

Configure
As well as our simulator being able to work with all popular simulation software we can also offer custom car models with them and that have been developed over the course of years to create the best car models on the market at the moment. All of the cars have accurately modelled suspension geometry, tyres, power curves, setups, dampers, gear ratios etc.
The cars have been tested so that they all react exactly the same as in real life and are adjusted in the same way; this is the best way to use a simulator as it opens up a completely new level of simulator preparation previously reserved for a select few. Our simulator is used every day by top professional teams from Formula 4 up to F2 where the accuracy is such that they will compare our simulator data against real data to coach their drivers.
We have personally developed the cars completely in-house and are only available when you purchase a simulator off of us so you know you will have something truly unique and exclusive. We also have a remote coaching service that is available with our software; we can provide you with data created by a professional driver, we are also able to provide you with a full report on your driving and what you need to do to improve and most importantly how. So effectively you can have professional coaching from the comfort of your own home.
Our Workshop
Our cutting-edge workshop is located at the world-renowned Quaife Engineering in Kent.
Every simulator is meticulously assembled by hand, allowing us to maintain complete control over the quality of each component and ensure that every simulator meets our exacting standards.
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Make an Inquiry
Contact our team using the form or using our info below:
info@coolperformance.com
UK: +44 2033229546
USA: (877) 317-7505
Whatsapp: +447418 611 054