F1 Racing Simulator Hire UK and Worldwide

Cool Performance holds a unique position in the racing simulation market, backed by over 20 years of motorsport expertise and trusted by more than 250 professional racers who own and train with Cool Performance simulators.

Our mission is to redefine sim racing by creating the most authentic and immersive racing simulators available.

Our simulators do not require any special power requirements and are fully turnkey. You can run a variety of different games and professional software including F1 25, Assetto Corsa Competizione and iRacing. We can also offer a variety of different cars and tracks for you to choose from. Formula one, GT, Rally, Drift, Classic Cars, Indycar, NASCAR - you name it we can do it.

Get the most authentic and realistic racing simulator experience, only with Cool Performance.

Make your brand part of the action with our fully customisable racing simulators — the perfect attraction for events, activations, trade shows, and corporate experiences.

We transform every simulator into a high-speed brand showcase, ensuring your logo and messaging sit at the heart of the excitement. From the first rev of the engine to the final lap, guests don’t just see your brand — they feel it.

very detail can be tailored to your identity, creating an immersive and memorable experience that goes beyond entertainment to deliver genuine engagement and lasting impressions.

Branding Options

Full simulator wraps – completely transform the look with your colours, logos, and artwork.

Custom in-game assets – integrate your brand into the virtual world with trackside banners, car liveries, and leaderboards.

Strategic logo placement – add subtle but effective branding on the steering wheel, pedal area, and dashboard.

Seat branding – one of the most impactful and visible spots for your logo.

Whatever you want - we want to curate the experience that you desire, if your looking for something else, please do not hesitate to get in touch. Your vision drives our process.

Photo-ready setups – designed to look incredible in photos and social media content, amplifying your reach beyond the event floor.

It’s more than just entertainment — it’s immersive marketing that drives engagement, excitement, and brand recall.

Take your experience simulator to new heights with D-BOX motion technology, which offers an incredibly realistic and immersive driving experience. You’ll feel every twist, vibration, and force just like you would on an actual track, thanks to motion feedback that enhances your driving realism instead of taking away from it.

Our cutting-edge Cool Performance software configuration guarantees precise and responsive movements, striking the perfect balance between immersion and authenticity.

The D-BOX dynamic motion elevates the racing experience to a whole new level with added pitch, yaw, and roll.

Make it competitive, sync times from multiple simulators on a digital leaderboard. Create more emotions, make longer lasting impacts.

Brand the leaderboard your way. Keep your brand connected to every touchpoint. The leaderbaords also serve as places for crowds to gather, watch and get excited.

Top gear style leaderboards are also available with magnetic non permanent marker strips.

We don’t just bring the race to your event — we make it feel real. Alongside our state-of-the-art racing simulators, we can supply authentic F1 show cars that instantly become the centrepiece of any space, drawing crowds and creating a true motorsport atmosphere.

To elevate the experience even further, we offer a curated collection of genuine racing memorabilia — from F1 race suits and helmets to team gear and paddock-style displays. These elements add depth, realism, and excitement, transforming your event into a fully immersive motorsport showcase that guests will never forget.

Whether it’s a corporate event, trade show, brand activation, or hospitality zone, our setups turn any venue into the pit lane of your own Grand Prix.

When it comes to delivering high-impact brand activations, Cool Performance stands apart. Our world-class F1 and racing simulators bring speed, excitement, and innovation to every event — creating an experience your audience will never forget.

With over 20 years of expertise in simulator technology and event delivery, we specialise in bespoke packages that reflect your brand’s identity and objectives. From fully customised simulator branding to immersive race-day environments, every detail is designed to captivate and engage.

Our dedicated team ensures a seamless experience from concept to completion — whether it’s a global brand launch, hospitality event, trade show, or private showcase. We’ll handle everything, so you can focus on making an impact.

Choose Cool Performance to elevate your next activation with precision, performance, and style.

Keep your crowd engaged and your event buzzing with our interactive mobile racing challenge — the ultimate waiting-area experience!

Up to 30 participants can jump into the action at once, using their own mobile phones as controllers to race against each other in real time. No downloads, no hassle — just scan, join, and go!

As engines roar and the leaderboard updates live on the big screen, the crowd becomes part of the show. Perfect for event queues, intermissions, brand activations, fan zones, and live entertainment spaces, this game turns downtime into high-octane fun.

Fast to set up. Easy to join. Impossible to forget.

Get ready to turn your waiting area into a live racing arena.

Put your guests’ speed, teamwork, and coordination to the test with our Pit Stop Challenge — a hands-on experience that brings the adrenaline of Formula 1 right to your event floor.

Teams race against the clock to complete a full F1-style wheel change, competing for the fastest pit time of the day. Every tenth of a second counts as the pressure builds and the cheers rise from the crowd.

It’s a high-energy, interactive attraction that draws spectators and participants alike — perfect for corporate events, exhibitions, team-building days, or brand activations looking to add excitement and friendly competition.

Fast-paced. Crowd-pleasing. Unforgettable.

Give your guests a true taste of motorsport intensity with the Pit Stop Challenge.

Guests test their reflexes against flashing lights and the clock, competing for the quickest time on the leaderboard. It’s quick to play, highly addictive, and ideal for driving crowd interaction and friendly competition throughout your event.

Compact and easy to set up, the Reaction Challenge fits perfectly into a variety of different uses offering continuous engagement without disrupting flow.

Simple to run. Fun to play. Designed to engage.

Bring energy and interactivity to your event with the Reaction Challenge.