F1 Racing Simulator Hire UK and Worldwide

Cool Performance holds a unique position in the racing simulation market, backed by over 20 years of motorsport expertise and trusted by more than 250 professional racers who own and train with Cool Performance simulators.

Our racing car simulator rentals do not require any special power requirements and are fully turnkey. You can run a variety of different games and professional software including F1 25, Assetto Corsa Competizione and iRacing. We can also offer a variety of different cars and tracks for you to choose from. Formula one simulator rental or GT simulator renal: Rally, Drift, Classic Cars, Indycar, NASCAR, F1 - you name it we can do it.

Get the most authentic and realistic racing simulator experience, only with Cool Performance.

Make your brand part of the action with our fully customisable racing car simulators — the perfect attraction for events, activations, trade shows, and corporate experiences.

We transform every racing simulator into a billboard, ensuring your logo and messaging stand out. Guests don’t just see your brand — they feel it.

Branding Options

Full simulator wraps – completely customise the look with your colours, logos, and artwork.

Custom in-game assets – integrate your brand with trackside banners, car liveries, and leaderboards.

Strategic logo placement – add subtle but effective branding on the steering wheel, pedal area, and dashboard.

Seat branding – one of the most impactful and visible spots for your logo.

Whatever you want - we can curate the experience that you desire, if your looking for something else, please do not hesitate to get in touch. Your vision drives our process.

It’s more than just entertainment — it’s immersive marketing that drives engagement, excitement, and brand recall.

Take your racing simulator experience to another level of immersive with D-BOX motion technology, which offers an incredibly realistic and driving experience. You’ll feel every twist, vibration, and force just like you would on an actual track.

Our custom Cool Performance software configuration guarantees precise and responsive movements. Great for adding on to our GT and F1 racing simulator rental.

The D-BOX dynamic motion elevates the racing experience to a whole new level.

Add some competition, sync times from multiple simulators on a digital leaderboard. Create more emotions, make longer lasting impacts.

Brand the leaderboard your way. Keep your brand connected to every touchpoint. The leaderboards also serve as places for crowds to gather, watch and get excited.

Top gear style leaderboards are also available with magnetic non permanent marker strips.

Alongside our premium racing simulator rental, we can provide authentic F1 show cars that instantly become the centrepiece of any space, drawing crowds and creating a true motorsport atmosphere.

To elevate the experience even further, we offer a curated collection of genuine racing memorabilia — from F1 race suits and helmets to team gear and paddock-style displays. These elements add depth, realism, and excitement, transforming your event into a full motorsport showcase that guests will never forget.

Whether it’s a corporate event, trade show, brand activation, or hospitality zone, our simulator racing setups turn any venue into the pit lane of your own Grand Prix.

When it comes to delivering high-impact brand activations, promotional events and product launches, Cool Performance stands apart. With over 20 years of expertise, we specialise in bespoke packages that reflect your brand’s identity and objectives.

From fully customised simulator branding to immersive race-day environments, every detail is designed to captivate and engage. Our dedicated team ensures a seamless experience from concept to completion — whether it’s a global brand launch, hospitality event, trade show, or private showcase. We’ll handle everything, so you can focus on making an impact.

Choose Cool Performance to elevate your next activation or event with precision, performance, and style.

Keep your crowd engaged and your with our interactive mobile racing game - the ultimate waiting-area experience!

Up to 30 participants can jump into the action at a time. No downloads, no hassle — just scan, join, and go!

Perfect for event queues, intermissions, brand activations, fan zones, and live entertainment spaces, this game turns downtime into competitive fun. This is a great add on to our F1 and racing simulator hire.

Fast to set up. Easy to join.

Get ready to turn your waiting area into a live racing arena.

Put your guests’ speed, teamwork, and coordination to the test with our Formula One Pit Stop Challenge.

It’s a high-energy, interactive attraction that draws spectators and participants alike — It's the perfect add on for our F1 simulator rental.

Fast-paced. Crowd-pleasing. Unforgettable.

Give your guests a true taste of motorsport intensity with the Pit Stop Challenge.

Guests test their reflexes against flashing lights and the clock, competing for the quickest time on the leaderboard. It’s quick to play, highly addictive and keeps guests occupied.

Simple to run. Fun to play. Designed to engage.

Bring energy and interactivity to your event with the Reaction Challenge.