Editorial Policy

About Coolperformance.com

Coolperformance.com is the official website of Cool Performance Ltd — designers, engineers, and manufacturers of professional racing simulators used by over 250 professional racing drivers across 42 countries.

Our blog publishes content on racing simulator technology, professional driver training, motorsport simulation, and performance engineering. It is written by the people who build and develop our simulators — not by journalists, generalist writers, or third-party contributors. It may however occasionally feature articles that professional drivers or other industry experts have contributed to.

Cool Performance simulators are the training tool of choice for nine Formula 1 drivers, including Lando Norris (2025 F1 World Champion), Carlos Sainz, and Alex Albon, alongside Le Mans winners, WEC champions, NASCAR legends, and over 250 professional racing drivers worldwide.

Meet our professional drivers →

Our Background

Everything we publish is grounded in direct experience:

Professional motorsport — our founder raced for 8 years from karting to Formula racing, competing alongside and against Max Verstappen, Charles Leclerc, Lance Stroll, Alex Albon, Logan Sargeant, and Zhou Guanyu. Our Simulator Development Lead also raced all the way up to F1 testing.
Simulator design and manufacture — our content reflects engineering decisions made in the real design, testing, and calibration of professional-grade systems, built at our workshop at Quaife Engineering in Kent.
Active driver relationships — our simulators are used daily by 250+ professional drivers, giving us direct, ongoing insight into how simulation technology performs at the highest levels of motorsport.
Scale — over 1,000 simulators delivered across 42 countries, with logistics covering 190+ countries worldwide.
External coverage — featured in Sports Illustrated, People.com, Times of India, Yahoo Sports, and Essentially Sports.

Editorial Contributors

Oliver Norris — CEO, Founder & Lead Blog Author

Oliver Norris is the founder and CEO of Cool Performance and the primary author of blog content published on CoolPerformance.com. His full background is on our About Us page.

Oliver raced professionally for 8 years — from karting through to Formula racing — where he was a teammate of Alex Albon and Logan Sargeant, and competed directly against Max Verstappen, Charles Leclerc, and Lance Stroll. During that time he worked closely alongside his brother Lando Norris, with the Cool Performance Formula Pro simulator playing a central role in Lando's progression from karting to the 2025 Formula 1 World Championship.

Since founding Cool Performance in 2013, Oliver has personally developed and delivered simulators for over 250 professional drivers across F1, F2, F3, GT3, LMP, WEC, NASCAR, and karting — gathering engineering and performance feedback that directly informs what we write about.

Oliver covers simulator technology, driver training methodology, force feedback engineering, motion platform systems, and the practical application of simulation in professional race preparation.

Adrian Quaife-Hobbs — Development Lead & Technical Contributor

Adrian Quaife-Hobbs is Cool Performance's Head of Simulator Development and Manufacturing. His full background is on our About Us page.

Adrian comes from the Quaife Engineering family — producers of precision differentials used by Ford, Maserati, and other major manufacturers. He raced professionally for over a decade, reaching GP2 level, and brings that experience as a driver together with a deep mechanical engineering background to his work at Cool Performance.

Adrian reviews technical content covering simulator hardware, chassis engineering, force feedback calibration, motion system configuration, and manufacturing. Where articles make specific engineering claims, his review ensures they are accurate against our current build specifications.

All blog content published on Coolperformance.com is written by Oliver Norris or reviewed by Adrian Quaife-Hobbs — or both — before publication.

What We Write About

Coolperformance.com covers five subject areas, each one reflecting direct experience from our engineering team and professional driver relationships.

1. Racing Simulator Hardware & Technology

Technical articles on professional racing simulator design, zero-flex aluminium chassis engineering, cockpit construction, direct drive wheelbases, force feedback systems, pedal technology, and component specification — drawing on our in-house design and manufacturing process at our Kent workshop.

Key pages: Formula Pro Simulator | GT Pro Simulator | Bespoke Projects

2. Motion Platform Systems & Haptics

Guides and analysis covering FIA-licensed D-Box motion platform architecture, actuator performance, 3DoF motion configuration, haptic feedback calibration, and the practical differences between motion system types for professional and commercial use.

Key pages: Racing Simulator Range

3. Simulation Software & Integration

Coverage of professional simulation platforms, CP-S bespoke software modelling (as used by Lando Norris, Carlos Sainz, and Alex Albon), hardware-software integration, force feedback tuning, live telemetry, and how simulation software is used in real race weekend preparation at F1 level.

Key pages: CP-S Sim Racing Software

4. Professional Driver Training & Race Preparation

How professional racing drivers use simulators for track learning, race weekend preparation, setup development, and performance improvement — drawing on Oliver Norris's direct relationships with 250+ professional drivers and his own career in motorsport.

Key pages: Our Drivers | Driver Training

5. Commercial & Event Simulator Deployment

Operational guides and case studies on deploying professional racing simulators for commercial venues, corporate events, experiential activations, and driver training environments.

Key pages: Racing Simulator Rental | Where To Find Us

Blog Standards

Every article must contain something we are uniquely placed to say. This may be direct feedback from a professional driver, an engineering observation from our workshop, data from simulator development and testing, or first-hand insight from Oliver Norris's racing career. If the same article could be written by someone without our experience, it does not meet our standard.

All posts carry a named author, with credentials verifiable via our About Us page or other linked author page.

Technical claims are checked against current Cool Performance hardware and software specifications before publication. We do not make engineering assertions based on general research.

All articles link to at least one relevant page elsewhere on the site — a product, a driver profile, or related content.

We write about subjects we have a genuine perspective on. Topics are chosen because we have direct knowledge or experience to contribute — not to fill a publishing schedule.

What We Don't Cover

To maintain focus and quality, CoolPerformance.com does not publish:

General automotive lifestyle content unrelated to performance simulation
Consumer gaming peripheral reviews outside a professional simulation context
Trend-driven content with no applied performance or engineering relevance
Sponsored reviews, paid rankings, or affiliate-driven buying guides
Articles that cannot be grounded in direct engineering knowledge or professional motorsport experience

Keeping Content Up to Date

Racing simulation hardware and software move quickly. To keep our content accurate:

Core technical articles are reviewed on a regular schedule
Hardware and software specifications are updated when new versions are released
Outdated integration details are revised or removed
New developments are covered when they are genuinely relevant to our audience
Updated articles carry a Last Updated date alongside the original publication date

Editorial Independence

Where our own products appear in articles, they are discussed on engineering and application grounds — not as promotion. We do not accept payment for editorial coverage, sponsored placements, or affiliate recommendations. We do not disparage competitors.

The professional drivers who train on our simulators, and the motorsport industry we operate in, depend on our information being reliable. That takes precedence over any commercial consideration.

Corrections

If you find a technical inaccuracy, outdated specification, or factual error in any article, please contact us via our contact page. Corrections are reviewed by Oliver Norris or Adrian Quaife-Hobbs. Where a correction is confirmed, it is applied promptly and the article's update date is revised. The original publication date is always preserved.

Press Enquiries

For press enquiries relating to Oliver Norris, Cool Performance, or our driver relationships, please contact info@coolperformance.com.

Editorial Policy last reviewed: 2025 CoolPerformance.com is operated by Cool Performance Ltd, registered in England & Wales, Company No. 10989255 Head Office: New Farm Offices, Hartlake, Glastonbury, BA6 9AB