We curate adrenaline fuelled brand experiences that captivate, engage, and leave lasting impressions.
Globally Recognised Brands Trust Cool Performance For Immersive, Impactful and Engaging Events
Racing Simulators Are Proven To Draw Crowds
- Create a dynamic brand interaction point where people emotionally connect with your brand.
- Custom branding on all our experiences keeps your brand at the focus point.
- Combine with F1 showcars, leaderboards, pitstop challenges and more to create lasting memories.
Global F1 Fans
Countries Operated In
Impressions Achieved
Events Curated
Years Experience
Sims Worldwide
EVENT PLANNING SERVICES
Utilise Our Range Of Immersive Racing Experiences To Create Lasting Memories
Branded Racing Sims
Cool Performance holds a unique position in the racing simulation market, backed by over 20 years of motorsport expertise and trusted by more than 250 professional racers who own and train with Cool Performance simulators.
Our racing car simulator rentals do not require any special power requirements and are fully turnkey. You can run a variety of different games and professional software including F1 25, Assetto Corsa Competizione and iRacing. We can also offer a variety of different cars and tracks for you to choose from. Formula one simulator rental or GT simulator renal: Rally, Drift, Classic Cars, Indycar, NASCAR, F1 - you name it we can do it.
Custom Simulator Branding
Make your brand part of the action with our fully customisable racing car simulators — the perfect attraction for events, activations, trade shows, and corporate experiences.
We transform every racing simulator into a billboard, ensuring your logo and messaging stand out. Guests don’t just see your brand — they feel it.
Branding Options
Full simulator wraps – completely customise the look with your colours, logos, and artwork.
Custom in-game assets – integrate your brand with trackside banners, car liveries, and leaderboards.
Strategic logo placement – add subtle but effective branding on the steering wheel, pedal area, and dashboard.
Seat branding – one of the most impactful and visible spots for your logo.
Whatever you want - we can curate the experience that you desire, if your looking for something else, please do not hesitate to get in touch. Your vision drives our process.
It’s more than just entertainment — it’s immersive marketing that drives engagement, excitement, and brand recall.
Branded Crowd Games
Keep your crowd engaged and your with our interactive mobile racing game - the ultimate waiting-area experience!
Up to 30 participants can jump into the action at a time. No downloads, no hassle — just scan, join, and go!
Perfect for event queues, intermissions, brand activations, fan zones, and live entertainment spaces, this game turns downtime into competitive fun. This is a great add on to our F1 and racing simulator hire.
Fast to set up. Easy to join.
Get ready to turn your waiting area into a live racing arena.
Pitstop Challenge
Put your guests’ speed, teamwork, and coordination to the test with our Formula One Pit Stop Challenge.
It’s a high-energy, interactive attraction that draws spectators and participants alike.
Fast-paced. Crowd-pleasing. Unforgettable.
Give your guests a true taste of motorsport intensity with the Pit Stop Challenge.
Branded F1 Show Car
We can provide authentic F1 show cars that instantly become the centrepiece of any space, drawing crowds and creating a true motorsport atmosphere.
The show car can be wrapped however you like, with your logos, colours and messaging.
Whether it’s a corporate event, trade show, brand activation, or hospitality zone, a custom branded F1 show car certainly stands out.
Branded Sim Leaderboards
Add some competition, sync times from multiple simulators on a digital leaderboard. Create more emotions, make longer lasting impacts.
Brand the leaderboard your way. Keep your brand connected to every touchpoint. The leaderboards also serve as places for crowds to gather, watch and get excited.
Top gear style leaderboards are also available with magnetic non permanent marker strips.
Reaction Challenge
Guests test their reflexes against flashing lights and the clock, competing for the quickest time on the leaderboard. It’s quick to play, highly addictive and keeps guests occupied.
Simple to run. Fun to play. Designed to engage.
Bring energy and interactivity to your event with the Reaction Challenge.
Bespoke Solutions
When it comes to delivering high-impact brand activations, promotional events and product launches, Cool Performance stands apart. With over 20 years of expertise, we specialise in bespoke packages that reflect your brand’s identity and objectives.
From fully customised simulator branding to immersive race-day environments, every detail is designed to captivate and engage. Our dedicated team ensures a seamless experience from concept to completion — whether it’s a global brand launch, hospitality event, trade show, or private showcase. We’ll handle everything, so you can focus on making an impact.
Choose Cool Performance to elevate your next activation or event with precision, performance, and style.
BRINGING BOLD VISIONS TO LIFE.
Our Process
How It Works
Consultation
Let us know your needs.
From start to finish, we listen, understand, and tailor our approach. Your vision drives our process - every step is designed with your goals in mind.
Planning
Proposals,Technical Plan & Revisions.
After the consultation, we will begin to curate the experience you desire. Once the proposal is ready, we’ll share it with you for feedback and any refinements.
Event Delivery
Installation
Having delivered over 1,000 simulators internationally and partnered with numerous renowned brands on major events, you can trust us to make it happen.
Post Event Breakdown
Metrics & Feedback.
All good things must come to an end, unlike the lasting impressions made from your event. We'll break down and share the metrics from the event that you require.
Why Choose Cool Performance For Your Event?
For many years, we have had the privilege of working with globally renowned brands, helping them maximise the potential of our industry leading professional racing simulators, across a wide range of corporate events, brand activations, and commercial projects.
Our 20+ years of expertise, with extensive experience in running motorsport inspired events, across various industries, we offer a wealth of ideas, customisable features, and tailored branding solutions to meet your specific needs.
Let us take your next brand activation, corporate event or creative project to the next level.
Submit An Enquiry
Let us know what service you require, our expert team is always here to help.
Email: info@coolperformance.com
UK: +44 2033229546
USA: +1 (877) 317-7505
Whatsapp: +44 7418 611 054
Immersive Motorsport Experiences for Corporate Events
Corporate Event Engagement & Interactive Experiences
Cool Performance specialises in putting on corporate events that actually engage with their audiences - not just passively entertain them. In a world where people are expecting to be more than just spectators, brands have to create experiences that grab people's attention, keep them interested and leave a lasting impression. We do this by turning corporate venues into dynamic, high-energy environments that people can't help but want to be a part of. Our professional racing simulators are proven to draw crowds and engage, sparking competition, adrenaline and a unique visual spectacle.
Unlike your average corporate event entertainment, our installations are all about the competition and the performance - not just watching something happen. The guests aren't just observers, they're participants, competitors and they get to see how they compare to each other. This competitive element really drives repeat engagement and encourages people to go back for more and more throughout the event. Whether it's in an exhibition stand, a conference space, a corporate hospitality suite or an internal company event, our racing simulators always seem to become the main attraction.
By combining super-realistic motorsport action with the thrill of competition, we've created a powerful engagement engine that actually delivers results. So, when you activate with us, you're not just getting a show - you're getting real, measurable interaction.
Experiential Marketing & Brand Activation Environments
When it comes to experiential marketing and brand activations, getting people to interact with your brand is the name of the game. Brands these days have to offer people something that really connects with them - emotionally and physically. Our combination of racing simulators with our collection of immersive and interactive motorsport experiences do exactly that.
Our simulator installations are powerful experiential platforms that can be tailored to match your brand's identity and messaging. From bespoke liveries and digital overlays to integrated leaderboards and customised race environments, we can make the experience fit perfectly with your campaign. With your brand at every touchpoint, the experience is not just something you're doing on the side - it's actually an integral part of your marketing strategy.
Our immersive corporate event solutions work really well for:
- Exhibition stands and trade show attractions
- Product launches and promotional campaigns
- Sponsorship activations and fan engagement zones
- Corporate hospitality programmes
- Experiential marketing initiatives that need to get people to participate
By getting people to compete and participate, our racing simulators create real, authentic brand interaction rather than just a passive advert. People get to engage with the experience, and that strengthens their emotional connection with your brand and makes your message stick.
Motorsport Alignment & Premium Brand Association
The success of Formula 1 and other high-performance motorsport events has really changed the game for corporate events. Motorsport speaks to innovation, precision, technology and performance - and that's exactly the kind of language that premium brands and forward-thinking companies speak. Aligning your corporate events with this performance-driven narrative can really boost your brand's image - and get people talking.
Our racing simulators are trusted by 9 Formula 1 and over 250 of the world's top drivers, so we know a thing or two about creating an authentic motorsport experience. This means our installations are top-notch giving your event a real premium feel.
The excitement of our simulators, combined with the structure of competition, pit stop challenges, F1 showcars and reaction tests - create a high-energy atmosphere that gets people talking, sharing on social media and getting involved. As motorsport becomes more and more mainstream in corporate culture, getting your event to the forefront of this trend is a great way to be contemporary and relevant.
Global Turnkey Deployment & Professional Event Integration
When it comes to corporate events, we take care of everything - from logistics to technical installation to on-site operation. Our experienced team will make sure everything runs smoothly, no matter what venue you're using or how big your event is. Whether it's an international exhibition, a high-profile corporate function or a hospitality environment, our racing simulator platform is designed to be high-impact.
We can scale our installations to suit any event, whether it's a single simulator or a whole fleet of them - so you can adapt to whatever size of audience you're working with. And every deployment is done with the highest presentation standards in mind, so you can be sure of reliability, operational efficiency and consistent brand representation wherever you go.
By combining our immersive motorsport tech with our professional event delivery, Cool Performance is the perfect partner for creating high-impact corporate engagement experiences that sit right at the intersection of entertainment, competition and brand activation - turning your corporate events into unforgettable interactive experiences.
