AS FEATURED IN
Articles, interviews and videos featuring Cool Performance, from the Financial Times and Motorsport.com to talkSPORT and PC Gamer. Much of the coverage follows the simulators we build for Lando Norris, Kimi Antonelli and Carlos Sainz, and the work of founder Oliver Norris.
Featured Videos
Cool Performance
Jun 2026
Kimi Antonelli's New F1 Simulator | Cool Performance Formula Pro
Watch On Youtube
View Kimi's Formula Pro
talkSPORT Driving
Mar 2026
Oliver Norris | The hardest moments watching Lando Norris' Championship winning season
Watch On Youtube
Learn More About Oliver
Cool Performance
Mar 2026
Cool Performance Formula Pro | The Racing Sim Used By F1 Drivers
Watch On Youtube
Configure Yours
Lucas Stewart
Nov 2025
Oliver Norris: What It Was REALLY Like Growing Up With Lando Norris
Watch On Youtube
Learn More About Oliver
Autosport
Dec 2019
Behind the scenes with Carlos Sainz's sim install
Watch On Youtube
Carlos Sainz's Simulator
More Videos
Cool Performance Racing Simulators Hydraulic Pedals
Lando Norris x Cool Performance Racing Simulators
Auto Sport 2019 | Cool Performance Racing Simulators
Auto Sport 2019 Timelapse | Cool Performance
Sacha Fenestraz | Cool Performance
Jehan Daruvala | Cool Performance
Ferdinand Habsburg | Cool Performance Racing Simulators
Sweden World Championship Karting | Cool Performance Racing Simulators
2020 Prep
'He's going to spin again!': Simulator tips with F1 driver Lando Norris
The best drivers use them, why don't you? Cool Performance Simulators
In The Press
2026
Dieser Weltmeister-Bruder versorgt die Formel-1-Fahrer mit Simrigs!
F1-Insider
Sep 2026
Profiles Oliver Norris and the Cool Performance simulators used by Lando Norris and other F1 drivers.
Related: Oliver Norris
Mit diesem Simulator bereitet sich Antonelli auf Formel-1-Rennen vor
F1-Insider
Sep 2026
Kimi Antonelli trains between races on a bespoke Formula Pro modelled on his Mercedes W17.
Related: Formula Pro Kimi Antonelli Edition
F1 world champion Lando Norris' brother just helped his title rival by building him a £30k gadget
GPFans
Aug 2026
Oliver Norris's company installed an F1 simulator for Lando's title rival Kimi Antonelli.
Related: Formula Pro Kimi Antonelli Edition and Oliver Norris
Kimi Antonelli: Sim Racing Setup
BoxThisLap
Jul 2026
A component breakdown of Kimi Antonelli's Formula Pro: hydraulic pedals, 26Nm direct drive and haptic feedback.
Related: Formula Pro Kimi Antonelli Edition
El simulador de Kimi Antonelli: así es su cockpit Cool Performance Formula Pro
simRacer.es
Jul 2026
A look at Kimi Antonelli's Formula Pro cockpit: 26Nm steering, hydraulic pedals and no motion platform.
Related: Formula Pro Kimi Antonelli Edition
Antonelli’s ‘Secret Weapon’ Revealed As F1 Title Leader Turns To Championship-Winning Simulator
BuzzFeed
Jul 2026
Championship leader Kimi Antonelli installs a bespoke Formula Pro at home, configured to replicate his Mercedes.
Related: Formula Pro Kimi Antonelli Edition
Kimi Antonelli zeigt sein privates Mercedes-Trainingscockpit
Motorsport-Total.com
Jul 2026
Kimi Antonelli's home simulator took over 150 hours of handwork and mirrors his Mercedes W17.
Related: Formula Pro Kimi Antonelli Edition
La postazione racing di Kimi Antonelli costa più di 50.000 euro: ecco com'è fatta
Greenmove (HWUpgrade)
Jun 2026
Italian report on Kimi Antonelli's custom Formula Pro, estimated at around 52,000 euros.
Related: Formula Pro Kimi Antonelli Edition
Kimi Antonelli's Private Simulator: Cool Performance Formula Pro
Bsimracing
Jun 2026
Oliver Norris walks through the bespoke Formula Pro built for Kimi Antonelli, with install footage.
Related: Formula Pro Kimi Antonelli Edition
Mercedes-AMG Petronas F1 driver Kimi Antonelli has 1-of-1 racing simulator worth $60,000 that's helped him win multiple GPs
Supercar Blondie
Jun 2026
Oliver Norris shows the bespoke Formula Pro, developed over three months, that Kimi Antonelli trains on.
Related: Formula Pro Kimi Antonelli Edition
Kimi Antonelli reveals custom-built F1 simulator rig
Motorsport.com
Jun 2026
Antonelli reveals his custom Cool Performance Formula Pro rig, the 10th F1 driver to commission one.
Related: Formula Pro Kimi Antonelli Edition
Inside Kimi Antonelli’s Bespoke Home F1 Simulator That’s Every Bit as Serious as His Career
MotorBiscuit
Jun 2026
Inside Kimi Antonelli's Formula Pro: three months of collaboration and hydraulic pedals matched to his setup.
Related: Formula Pro Kimi Antonelli Edition
Kimi Antonelli’s New F1 Simulator
Motorsport Prospects
Jun 2026
Sim Racing Roundup leads with Kimi Antonelli's new Formula Pro and install footage from his home.
Related: Formula Pro Kimi Antonelli Edition
A Real Pathway Into Motorsport: How Sim Racing Is Driving Talent From First Laps To World Champions
BuzzFeed
May 2026
Oliver Norris explains how simulators help drivers develop long before they reach Formula One.
Related: Racing Simulators and Simulator Configurator
Sim racing is officially mainstream thanks to Formula One and these simulator builders are reaping the rewards
Supercar Blondie
Apr 2026
Cool Performance tells Supercar Blondie how F1 drivers helped take sim racing mainstream.
Related: Racing Simulators and Simulator Configurator
Estos son los simuladores de carreras que usan los pilotos de F1, y así puedes tenerlos en tu casa
Reporte Indigo
Mar 2026
Mexican feature on Cool Performance simulators used by Norris, Sainz and Albon, available through Side Sports.
Related: Racing Simulators and Simulator Configurator
How F1 world champion Lando Norris’ Cool Performance simulator has shaped his career
talkSPORT
Mar 2026
Lando Norris has trained on Cool Performance simulators, founded by brother Oliver, since his early teens.
Related: Formula Pro and Lando Norris
Oliver Norris on the brotherhood behind McLaren star Lando’s F1 world championship
talkSPORT
Mar 2026
Oliver Norris talks to talkSPORT about growing up racing with Lando and his title season.
Related: Oliver Norris
Formula Pro simulator with ultra-realistic controls emulates F1 racing fun in your living room
Yanko Design
Mar 2026
Yanko Design covers the Formula Pro, the F1 simulator used by drivers including Lando Norris.
Related: Formula Pro and Simulator Configurator
Intense And Immersive Races In The Formula Pro Simulator Rig
Men's Gear
Mar 2026
Men's Gear looks at the Formula Pro, a turnkey simulator that needs minimal assembly.
Related: Formula Pro and Simulator Configurator
Den her F1-simulator er vildt realistisk
Mandesager
Mar 2026
Danish review of the Formula Pro, praising its real F1 seating position and hydraulic pedals.
Related: Formula Pro and Simulator Configurator
Oliver Norris: Entrepreneur and Brother of F1 Star Lando Norris
Tech Easily
Feb 2026
Profile of Oliver Norris, former kart racer turned Cool Performance founder and Lando's older brother.
Related: Oliver Norris
The best sim racing cockpits
BoxThisLap
Jan 2026
BoxThisLap lists the Formula Pro among benchmark cockpits as a turnkey, UK built simulator.
Related: Racing Simulators and Simulator Configurator
Is it time to buy a racing car simulator?
Financial Times
Jan 2026
The FT's guide to home racing simulators features the Cool Performance Formula Pro and Lando Norris.
Related: Racing Simulators and Simulator Configurator
2025
All About Lando Norris' Parents, Adam Norris And Cisca Wauman, And Siblings
Sports Illustrated
Dec 2025
Sports Illustrated profiles Lando Norris's family, including brother Oliver, CEO of Cool Performance.
Related: Oliver Norris
The super-rich dad and sport-mad family behind Lando Norris
The Telegraph via Yahoo Sports
Dec 2025
The Norris family story, including why Oliver stopped racing and now runs his own company.
Related: Oliver Norris
'Podría estar en la playa bebiendo champán': La fortuna del papá millonario de Norris que se retiró a los 36
El Financiero
Dec 2025
Spanish language profile of Adam Norris's fortune, noting Oliver now runs simulator company Cool Performance.
Related: Oliver Norris
Lando Norris' brother recounts how a 10 year old Max Verstappen's prodigious talent proved to be a turning point in his racing career
Sportskeeda
Dec 2025
Oliver Norris recalls how watching a 10 year old Max Verstappen changed his own racing path.
Related: Oliver Norris
Member Stories: Cool Performance
Forward Space
Nov 2025
Forward Space meets the Cool Performance team at The Old Church School in Frome.
Related: About Cool Performance
Oliver Norris: Powerful Racing Career and Cool Performance
For Magazine
Sep 2025
Profile of Oliver Norris: his racing career and founding Cool Performance in 2013.
Related: Oliver Norris
Lando Norris: Sim Racing Setup 2025
BoxThisLap
May 2025
Lando Norris's 2025 home setup: a Cool Performance cockpit with hydraulic pedals and triple screens.
Related: Formula Pro and Lando Norris
A glance over Sim Luxx, the leading turnkey provider of high end racing simulators
BoxThisLap
Apr 2025
BoxThisLap profiles Sim Luxx, a turnkey retailer whose range includes Cool Performance Formula and GT platforms.
Related: Racing Simulators and Simulator Configurator
Oliver Norris: Revolutionizing Motorsport and Technology with Cool Performance
News Dipper
Mar 2025
Profile of Oliver Norris and his work with Cool Performance racing simulators.
Related: Oliver Norris
2024
Carlos Sainz: Sim Racing Setup
BoxThisLap
Mar 2024
Carlos Sainz's home setup centres on a Cool Performance Formula Simulator with triple 27 inch screens.
Related: Formula Pro and Carlos Sainz
Conviértete en piloto con el Simulador de Carreras avalado por F1
El Horizonte
Mar 2024
Mexican feature on Cool Performance simulators and Oliver Norris's role behind the company.
Related: Formula Pro and Simulator Configurator
Lando Norris and Sister Flo Set to Twin in F1 and Showjumping With a Special Collab on Helmet Designs
The SportsRush
Feb 2024
Lando and Flo Norris share helmet designs; the piece also covers Oliver's role at Cool Performance.
Related: Formula Pro and Lando Norris
Lleva el automovilismo a todas partes: Conviértete en piloto con el nuevo simulador de carreras
Dragster MX
Feb 2024
Mexican launch piece on Cool Performance simulators arriving through a partnership with Side Sports.
Related: Formula Pro and Simulator Configurator
2023
Who Is Oliver Norris: Lando’s Karting Champ Brother Meddling in $9,990,000,000 Racing Sim Industry?
EssentiallySports
Sep 2023
Who is Oliver Norris? Lando's brother and his role at Cool Performance.
Related: Oliver Norris
Podium Picks: September 19, 2023
FanAmp
Sep 2023
FanAmp's Podium Picks features Cool Performance, the home simulator endorsed by Lando Norris.
Related: Racing Simulators and Simulator Configurator
The 8 Best Sim Racing Cockpits
HiConsumption
Aug 2023
HiConsumption's sim cockpit roundup features a hand built Cool Performance rig with a lifetime chassis warranty.
Related: Racing Simulators and Simulator Configurator
Best SimRacing Pedals In 2023
BoxThisLap
Jul 2023
BoxThisLap's 2023 pedal guide includes Cool Performance hydraulic pedals, as seen in Lando Norris's cockpits.
Related: Hydraulic Pedals
Lando Norris actualiza su simulador en 2023
simRacer.es
Apr 2023
Spanish report on Lando Norris upgrading his home simulator with Cool Performance in 2023.
Related: Formula Pro and Lando Norris
The story behind the F1 simulator used by five drivers including Lando Norris
Podium Life
Mar 2023
Oliver Norris tells the story behind Cool Performance, the F1 simulator used by five drivers.
Related: Formula Pro and Lando Norris
2022
Sportler und Reiche investieren bis zu 40.000 Euro in ihre Gaming-PCs, weil sie realistisch spielen wollen
Mein-MMO
Aug 2022
German piece on pro simulators, citing Cool Performance setups costing up to 40,000 euros.
Related: Racing Simulators and Simulator Configurator
Pro athletes and wealthy gamers are spending thousands on these custom racing rigs
PC Gamer
Aug 2022
PC Gamer on custom racing rigs and why Cool Performance sold out during lockdown.
Related: Racing Simulators and Simulator Configurator
2020
Lando Norris: Sim Racing Setup
BoxThisLap
Oct 2020
Lando Norris's sim setup: two Cool Performance Formula Simulator cockpits with triple screens.
Related: Formula Pro and Lando Norris
¿Cómo es el simulador de Lando Norris?
simRacer.es
Oct 2020
Spanish breakdown of Lando Norris's two Cool Performance Formula Simulator cockpits and hydraulic pedals.
Related: Formula Pro and Lando Norris
Logitech G923 sau cum arată cel mai bun volan de sim racing cu preț de sub 2000 lei
Gadget.ro
Aug 2020
Romanian Logitech G923 review noting Lando Norris's own rig is built by Cool Performance.
Related: Racing Simulators and Simulator Configurator
Aston Martin Red Bull Racing F1 Driver Alex Albon Talks Virtual Races, Quarantine Fitness and Dream Cars
Autoweek
Jun 2020
Alex Albon talks virtual races with Autoweek from his Cool Performance simulator seat.
Related: Formula Pro and Alex Albon
What Simulator Does Lando Norris Use? Sim Wheel & Rig Breakdown
Sim Racing Setup
May 2020
Breakdown of Lando Norris's sim rig, supplied complete by Cool Performance.
Related: Formula Pro and Lando Norris
The top-of-the-range hardware in Alexander Albon’s simracing rig
RaceFans
Apr 2020
RaceFans breaks down Alex Albon's simracing rig; Norris and Sainz also use Cool Performance.
Related: Formula Pro and Alex Albon
How to build the best sim racing rig for your budget: FOS Future Lab
Goodwood Road & Racing (GRR)
Apr 2020
FOS Future Lab guide to sim rigs on every budget, pictured with a Cool Performance simulator.
Related: Simulator Rental
2019 and earlier
The Carlos Sainz Column: Singapore and Russia
Formula 1
Oct 2019
Carlos Sainz writes about sim racing at home on his new Cool Performance simulator.
Related: Formula Pro and Carlos Sainz
