Simulator Hire Case Studies

With KitKat the official chocolate bar of Formula 1, Nestlé wanted an F1 racing experience for a corporate summit of more than 40 senior executives in Switzerland.

We delivered and set up two racing simulators in full custom KitKat branding, from the seats to the base plates, with a live leaderboard so guests could race each other for the best lap time. Have a break, set a lap.

For a live streamed Whatnot brand activation in Chicago, we supplied three custom branded racing simulators, a live leaderboard and a live video wall.

Our team ran the simulators across five days for more than 1,500 guests, with every lap on the leaderboard and on screen for the stream.

We supplied two branded racing simulators for the Lanzante stand at the Goodwood Festival of Speed, trackside at turn 1.

Visitors raced the Goodwood hill on the sim and posted their times, drawing people onto the stand during Lanzante's new car launch. Lanzante invited us back again the following year.

For a Ferrari dealership customer event in the UK, we set up an F1 simulator on the showroom floor among the cars.

Guests could take a turn in the seat while they looked around the cars, adding a hands on driving experience to the event.

After working with Wynn at an event in Las Vegas, we were invited to the 2025 hypercar exhibition at Wynn Palace in Macau.

We supplied three branded racing simulators so guests could look around the cars, then take a seat and try their own driving skills.

For a VELO promo video, we created a McLaren F1 themed simulator in papaya orange and brought laps of Barcelona into the front room of a London pub, supporting the crew on set.

We have also supplied VELO UK with branded simulators for their own brand events.

Twenty F1 simulators ran side by side for more than 500 guests of a leading global firm, across four days of F1 week in Las Vegas.

Alongside the simulators we built eight custom leaderboards, wrapped an F1 show car in the client's branding and supplied custom race suits, so guests had a full motorsport experience to move through.

For the KPMG corporate summit in Las Vegas, we put three custom branded F1 simulators in front of more than 2,000 attendees across three days.

The simulators ran on stage for a head to head keynote race, with laps streamed live to multiple video walls, then moved into a simulator area for attendees. Our team handled setup and ran the experience throughout.

For an Aston Martin corporate event, we supplied racing simulators in full Aston Martin Racing branding.

The rigs were wrapped in Aston Martin Racing green, with logo placements across the frame.

During the Euros tournament, the England football team had a GT simulator and an F1 simulator set up at St George's Park, so the squad could enjoy some sim racing in their downtime.

We brought an F1 simulator to Lenovo UK for the day.

It did not take long for the office to turn competitive as the team chased the fastest lap.

We joined Akkar at a University of Sussex careers event with the same kind of simulator our F1 drivers train on.

By the end of the day, students had driven more than 150 laps.

All weekend at Silverstone for the British Grand Prix, we ran two simulators trackside at Lando's House with LN4 and Monster Energy, giving sponsors and guests one to one Silverstone driving tuition.

The Formula Sport was on track for guests all weekend, finished in papaya orange and metallic black.

General Motors Insurance wanted something to draw race fans into their booth at the Indy 500.

We supplied branded racing simulators and a digital leaderboard, integrated into the booth, so visitors could chase the lap of the day while spending time with the brand.

We set up an F1 simulator trackside at the CIK-FIA Karting World Championships in Kristianstad, Sweden, so young karting talent and fans could try a single seater between sessions.